How do trade shows work?
A trade show is an event held to bring together members of a particular industry to display, demonstrate, and discuss their latest products and services.
Local trade shows may be held at a local arena or hotel and allow businesses in the area to connect with prospects.
How do you prepare for a trade show?
Here are seven tips to ensure your trade show is a success:
- Plan far in advance. One of the most important things you can do before a trade show is to plan well ahead of the scheduled time.
- Prepare the sales and executive teams.
- Be active on social media.
- Provide giveaways.
- Scan, scan, scan!
- Debrief and follow up.
What should you not do at a trade show?
Here are the top six do’s and don’ts of trade show events:
- DO Train Your Booth Staff.
- DON’T Be Afraid To Ask Questions.
- DO Ask Specific, Qualifying Questions.
- DON’T “Throw Up” on Attendees.
- DO Leave Sales Literature In The Box.
- DON’T Forget To Follow Up.
How do you start a conversation at a trade show?
5 Ideas for Making Sales Conversations at Trade Shows Less Awkward and More Productive
- Have fun with your booth companions. Smiles and laughs are contagious.
- Adhere to the 3-second rule.
- Qualify before giving your pitch.
- Don’t demo at the booth.
- Schedule follow up conversations on the spot.
Are trade shows worth it?
Unlike Many Things That Are a Lot of Work, Trade Shows Are Worth It. All the hassles, costs and travel time are a small price for what you learn and the contacts you probably wouldn’t otherwise make. On the other hand, the costs associated with trade shows are sometimes daunting for smaller companies and startups.
What should I expect at a trade show?
Expect Trade Shows to be Long-term Investments
Follow through and contact people who showed interest in your designs or materials; strong business relationships are created over time as customers learn how you work and become more confident and comfortable with your work.
How do I attract people to my booth?
MAKE SOMETHING MOVE. Movements attract people’s eyes and in turn their bodies! Provide movement to attract attendees’ eyes and in turn their bodies toward your booth. If your product doesn’t move, toss a giveaway into the air (and catch it), move your arms, play with a yo-yo, or blow bubbles.
How many brochures are needed for a trade show?
Generally speaking, I’d bring 200 brochures with company services or products. That’s 50 prospect a day with 50 “backup”. Should be plenty. FYI, use Literature Luggage to pack up your lit before and after the show.
What is the purpose of a trade show?
A trade fair (trade show, trade exhibition, or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of rivals, and examine recent market trends and opportunities.